No Play, No Gain

News

With modern parents now demanding first class incentives to shop offline, the heat is on the classic shopping centre to make retail ever more entertaining! It has to be an above and beyond experience that coaxes modern day techoholics to leave their computers and visit a brick-and-mortar store. A website may look amazing but it cannot beat a truly personalised shopping experience.

If you can engage with children's creativity and desire to have fun then you can build a stronger connection with families. Simply by offering facilities that can enhance the aesthetic, ambience and excitement of your business, you can indirectly drive sales and exude positivity. With out of town centres and malls all getting on the play wagon, it has become a key strategy in shopping centre re-development. Incorporating play into your re-design allows you to reinvent yourselves as hubs of the community, a great gathering space and most of all, a must-visit destination!

 

Times are changing, retail companies that were born online are now turning to physical shops in order to boost their sales - Amazon is now planning to open 300 physical book stores. What's more, John Lewis has started placing arcade games in-store - a powerful strategy to boost foot traffic!

 

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KOMPAN had fun in the forefront of their mind when they were asked to provide play experiences for IKEA. In one store we created an indoor crèche, comprising of multi-coloured play structures, soft play units and a strong animal theme to create an immersive environment for toddlers.

 

At another store, we created a colourful outdoor oasis that inspires kids to play outside whilst their parents can enjoy the indoor shopping experience. 

 

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Big or small, the importance of play should not be unappreciated. Stores can also utilise our smaller MOMENTS play units which have the versatility to be placed in most stores, car showrooms or hotels, giving families another compelling reason to visit. 

 

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Retailers are now locked in a battle with "mega sites" for new customers, so providing the best customer experience is a game-changing factor for the retail business.  If shopping centres can focus on inspiring children to play, selling an experience over purely fashion, then they can gain the competitive advantage.

 

If you want some inspiration for your next retail project, please view our retail page here>