OVERCOMING BARRIERS: MOTIVATE, STIMULATE, ACTIVATE
KOMPAN's own research shows that the desire to become more active is there but unnecessary obstacles are getting in the way, resulting in a downward spiral of inactivity. Time, money and motivation are the main reasons given for not being more active, and socially disadvantaged groups are particularly affected.
A low income can be linked to less free time, limited access to leisure facilities, and living environments that are unsupportive of physical activity. This is a valuable insight, as KOMPAN research shows that a significant 60% of people feel that today's public spaces do not inspire them to be physically active.
To get inactive people active, communities require accessible and effective training locations, suitable for all ages and physical abilities, along with appropriate instruction, stimulation and motivation.KOMPAN solutions focus on the inactive. Research indicated that having digital or physical guidance increased exercise effectiveness and persistence. This support can make all the difference, opening up the road to a better life.
Lack of time: 56%
Clubs are expensive: 33%
Need of a trainer to motivate: 17%
Lack of offering within Community: 39%
59% of population wants to exercise more.
40% of all physical activity takes place outdoors, and 25% on the way between home and work, school or shops.
Activity Tracking is the most wanted smartwatch feature.
31% of smartphone users use apps to improve fitness.
Akers, A., 2012. Visual Color Perception in Green Exercise: Positive Effects on Mood and Perceived Exertion. Environmental Science Technology, 21:46(16), 6881-6.; European Barometer 2014; KOMPAN Sport & Fitness Institute; McKinsey Global Institute; MEF (Mobile Ecosystem Forum); The Retention People; UN (United Nations); WHO (World Health Organization)