Serious Business for the Leisure Industry

Published 07/09/17

Leisure is one of the world’s largest industries with the volume of visitors ever increasing, but along with this burgeoning growth comes an increased choice of destinations as people have recognised the value of visitor attractions. In a highly competitive environment, there is a high demand for marketers to evoke the perfect image of their attraction to potential visitors, images that conjure up wonder and excitement … this is where KOMPAN step in!

With more and more people being persuaded to holiday within the UK, portraying the optimum image and environment for consumers is critical to increasing footfall and secondary spend. A great experience is what differentiates you from the competition and makes your customers rush to recommend you to their friends.

Most holiday parks or leisure environments have some sort of playground, what is lacking is a play solution that can inspire, entertain and keep customers engaged. With the likes of zoos and farms already offering pony rides, tractor rides and cute pigs, it may lead them to think "why do we need to offer anything more?" This is where they are missing out; offering another level of adventure and play connects with children's natural instinct to have fun and inspires even more visits than before.

With this insight, KOMPAN develops unparalleled play structures that wow, inspire and encourage children to play. We are passionate about giving children the best play experience possible and in turn, giving owners the greatest revenue. We have created a range of play products, natural, vibrant, interactive and classic to offer customers something unique to their business. Each playground combines entertainment, excitement and leisure in a way that heightens the family experience. As well as play towers, ropes and bridges, we have towering pirate ships and extra-large castles that make staggering centrepieces for the perfectplay-cation.

If you would like some inspiration for your next leisure project, view our leisure page here.